CRISIS COMMS

NO COMPANY’S JOURNEY IS EVER LINEAR

but with quick and effective Crisis Comms we can quickly get you back on track, minimising any loss of position. Crisis can be unexpected or indeed expected, such as a looming CVA or redundancy process; either way they need careful management in terms of both internal and external communications.

We work with companies through such processes to ensure they are managed quickly and effectively, with the utmost care and sensitivity, combined with sound media judgement.

M7 IS FULLY VERSED IN ALL MANNER OF CRISIS SITUATIONS

both expected and unexpected, including:

Advised a leading restaurant chain through a high profile and complicated pre-pack CVA, with multiple stakeholders through to successful sale. Advised a national high street retailer struggling following the well publicised withdrawal of credit insurance.

CVA and administration processes

Advised companies listed and private through the planning and announcement of large scale redundancy programmes, some of which were high profile, including the management of internal and external communications, and dealing with local and national media.

Redundancy/restructuring programmes

Managed numerous director change announcements for listed and private companies, including the departure of Founders, CEOs and Chairmen, for many different reasons, including the Finance Director of a listed company being declared bankrupt.

Management change

Advised multiple companies on AIM through to FTSE 250 in the retail, real estate and technology sectors on how best to manage expectations, profit warnings and most importantly how to rebuild investor confidence.

Profit warnings

 Advised a high profile, leading fashion brand on claims made by a national newspaper about low pay practices in some of the overseas factories they source product from.

Supply chain issues

Advised a high profile, listed, true disruptor in the estate agency sector for four years, which faced near daily attacks and smears in the media and online, by a highly organised and determined group with vested interests in maintaining the status quo.

Competitor attacks in the media

Advised an ecommerce led homewares business on how to manage an online claim of copyright infringement. The claim quickly went away.

Claims of Copyright

 Led the response for numerous clients to customer complaints, stopping some before they reached the media and minimising the damage/spread on those that had already reached print or social media.

Customer complaints and social media spats

Advised clients on how to respond to the initial approach from investigative programmes, deciding on the data that we need to collate to refute/mitigate the allegations, the messaging required, the necessary media training and the follow-up plan after the programmes had been broadcast in terms of internal and external comms.

BBC Watchdog and other investigative programmes

CVA and administration processes

Advised a leading restaurant chain through a high profile and complicated pre-pack CVA, with multiple stakeholders through to successful sale. Advised a national high street retailer struggling following the well publicised withdrawal of credit insurance.

Redundancy or restructuring programmes

 Advised companies listed and private through the planning and announcement of large scale redundancy programmes, some of which were high profile, including the management of internal and external communications, and dealing with local and national media.

Management change

Managed numerous director change announcements for listed and private companies, including the departure of Founders, CEOs and Chairmen, for many different reasons, including the Finance Director of a listed company being declared bankrupt.

Profit warnings

Advised multiple companies on AIM through to FTSE 250 in the retail, real estate and technology sectors on how best to manage expectations, profit warnings and most importantly how to rebuild investor confidence.

Supply chain issues

 Advised a high profile, leading fashion brand on claims made by a national newspaper about low pay practices in some of the overseas factories they source product from.

Competitor attacks in the media

Advised a high profile, listed, true disruptor in the estate agency sector for four years, which faced near daily attacks and smears in the media and online, by a highly organised and determined group with vested interests in maintaining the status quo.

Claims of Copyright

Advised an ecommerce led homewares business on how to manage an online claim of copyright infringement. The claim quickly went away.

Customer complaints and social media spats

 Led the response for numerous clients to customer complaints, stopping some before they reached the media and minimising the damage/spread on those that had already reached print or social media.

BBC Watchdog and other investigative programmes

Advised clients on how to respond to the initial approach from investigative programmes, deciding on the data that we need to collate to refute/mitigate the allegations, the messaging required, the necessary media training and the follow-up plan after the programmes had been broadcast in terms of internal and external comms.

M7 OFFERS IMMEDIATE SUPPORT AND REAL EXPERTISE

at a price which won’t necessitate a further crisis. Contact us today for an informal and free discussion about the challenges you face and the support you need to get you back on track.